Since launching as a Direct-to-Consumer brand at the beginning of 2021, the popularity of Zerofit with outdoor enthusiasts has grown exponentially. Central to this success are key products such as the Zerofit Heatrub Ultimate baselayer, which has been independently tested at the Boken Institute in Osaka, Japan and proven to be five times warmer than a standard baselayer, making it ideal for hiking, sailing, skiing, fishing and motorcycling. The Heatrub Move baselayer offers ‘Adaptable Warmth’ and moisture-wicking performance for higher intensity sports such as running, cycling, rugby, football and hockey.
Following his retirement from the sport in 2014 after winning 133 caps for Ireland a further eight for the Lions, Mr O’Driscoll has established himself as a leading broadcast analyst and pundit, as well as developing his business portfolio with a select number of brands.
‘I am excited to be joining the team at Zerofit and helping more people embrace an active lifestyle by having clothing that makes exercising throughout the year a more appealing prospect,’ said Mr O’Driscoll.
‘Having first come across the brand at the start of 2022 while broadcasting during a particularly cold period of weather, I was absolutely blown away by the performance of the baselayers after Zerofit kindly sent me some of their products to try. An opportunity arose to become the brand’s first ambassador towards the start of the autumn but having met the team and listened to their vision and plans, I was adamant I’d like to be more involved.
‘The beauty of the Zerofit brand is the breadth of the markets where there is a need for best-in-class baselayers. Whatever your passion, Zerofit has a baselayer for you. And because the products are so versatile, they are perfect for everyday activities such as taking the kids to school or walking the dog,’ he added.
‘Having someone such as Brian on board is a major coup for Zerofit – he is globally recognised and respected and we are thrilled to have him with us,’ said Mr Morton.
‘What was immediately obvious to us was how much Brian had to offer in terms of energy, ideas and creativity. He sees the opportunity we all have with Zerofit to help get people moving and exercising for the full 12 months of the year, something we are all passionate about,’ he added.