About Us

Designed in Japan, made for the outdoor world

The Zerofit Story

Zerofit was founded by Mr Koji Higashi in his native Japan in 2005 and the brand was launched in the UK and Europe in 2018 before further expansion into North America in 2020 and Australasia in 2021.

A passionate golfer and fitness enthusiast, Mr Higashi was unable to continue to do the sports he loved when the weather turned extremely cold, because he felt there was a significant lack of suitable clothing options to keep participants warm and their body temperature regulated.

The award-winning Heatrub Ultimate baselayer was unveiled to the Japanese public in 2011 and since then hundreds of thousands of outdoor enthusiasts have discovered the benefits of that best-in-class product. Many products have been added to the extensive Zerofit collection over the years, including Heatrub Ultimate Leggings and the Heatrub Move baselayer, as well as products that are designed to cool users down in hot summer weather.

In 2022, motorcyclists, anglers, runners, hikers, sailors, golfers, gardeners, birdwatchers and equine enthusiasts all benefit from our innovative technologies that are developed by a passionate design team in Japan. The European HQ of Zerofit is in Country Antrim, Northern Ireland, with further offices in Adelaide, Australia and Encinitas in the US. Specialist customer service teams in each country ensure prompt and accurate delivery of products as the brand continues to grow globally.

Whatever your sport or activity, we hope Zerofit will become your baselayer brand of choice.

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