The Zerofit brand is the brainchild of Mr. Koji Higashi, owner and founder of Eon Sports which is based in Kobe, Japan. Mr. Higashi launched the Zerofit brand in 2005, being a fitness fanatic, a single-digit golfer, and the owner of the premium end Japanese golf hardware brand Giga. Mr. Higashi was frequently cold while playing golf or even while participating in more active sports such as running, which led him to the development of technically advanced active base layer products. The Zerofit brand exploded in Japan in 2010 with the launch of the heat rub range of products that offer ultimate warmth but allow the wearer freedom of movement to carry out their favorite outdoor activity.
zerofit fabric technology
Twice as warm as a sweater
Zerofit Ultimate keeps you warm by way of a unique mix of five fibers and a patented knitting process. The extra-long fibers on the inside, gently rub against your skin to create frictional heat.
Say goodbye to cold sweat!
The MOVE gives you instant heat with zero sweat too! It has a cooling two-layer construction which moves moisture from the body to the outer shell fabric where it dries ultra-fast.
I really liked the ZeroFit Heatrub baselayers as they did everything that they claimed they could. Both felt lightweight and didn't restrict my movement, they definitely did a good job of keeping me warm, and the fact that they were relatively water resistant was also a nice bonus. The samples I tried were pretty plain- black and grey- but I've seen a couple of other colour options including red and navy too so you can match up with the rest of your gear you usually wear.
The Ultimate line delivers the warmth needed for the Mid-Atlantic winters and lives up to its name. Zerofit brand may be new to the US market and may require a little leap of faith because you probably cannot find it in stores, but those who are willing to take the leap will certainly find high performing clothing for cold, cold mornings.