Baselayer Solutions To Power Up Your New Year’s Resolutions!

Baselayer Solutions To Power Up Your New Year’s Resolutions!
HAPPY NEW YEAR! Have you set an awesome goal for 2023? Maybe you’re starting a three-month fitness boost, aiming for 10,000 steps every day, running your first 10k race or perhaps you just do not want to be cold while fishing or riding your motorbike EVER AGAIN – whatever your goals, Zerofit has got a baselayer to help you stay the journey this January and beyond.

Developed and innovated in Japan, Zerofit – The World’s Warmest Baselayer® - has quickly established itself here in North America in the last two years with outdoor enthusiasts and early adopters enjoying the barn-storming, heart-warming performance of the Heatrub Ultimate Baselayer (from $90) and accompanying Heatrub Leggings ($99) while runners, cyclists and footballers and hockey players have discovered the Adaptable Warmth and No Cold Sweat Technology embodied in the Heatrub Move Baselayer ($76).

Independently tested at the iconic Boken Institute in Osaka and proven to be FIVE TIMES warmer than leading competitors, the Zerofit Heatrub Ultimate Baselayer is perfect for fishing, hiking, motorcycling, golf, skiing, hunting and sailing. In Heat Retention Testing, the Ultimate baselayer scored a rating of 0.78; a standard baselayer would have a rating of 0.1-0.14, while a sweater would typically have a rating of around 0.3. Hot stuff!
The magic lies in the ‘Heat Threads’ situated inside the garment which are activated through movement, gently brushing against the skin to generate warmth instantly. Unlike most other baselayers, the Ultimate does not work on the basis of ‘compression for heat’ – so not only does it provide greater warmth for outdoor enthusiasts, they also don’t feel restricted by an inability to move freely, and it performs in temperatures as low as 14° Fahrenheit. The Heatrub Ultimate Leggings are made from the same material, and work in exactly the same way as the top.

For more active sports and activities, the Heatrub Move Baselayer has been independently tested and proven to be twice as warm as its closest competitor but offers so much more than cosy comfort at the start of the training session or match.

It features a 45% polypropylene construction on the inside of the baselayer as well as a hollow polyester shell that work in tandem to regulate body temperature, so as athletes work harder for longer, they don’t overheat in the conditions.
The construction removes sweat from the skin and the hollow polyester design and ‘LABO’ fabric ensures it evaporates off the surface of the garment quickly, so the unpleasant experience of cold sweat on the body never materialises. As you would expect, it has been innovated for slightly milder conditions than the Ultimate in a temperature range of 23° thru 53° Fahrenheit.
Whatever your New Year’s Resolution or goal, we have a baselayer for you. Visit to see the full collection of products from Zerofit – The World’s Warmest Baselayer®. For all trade enquiries, please contact Managing Director Doug Zirbel at

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