Zerofit Stars at Pacific Marine Expo in Seattle - Commercial Fishing Market Introduced to Brand

Zerofit Stars at Pacific Marine Expo in Seattle - Commercial Fishing Market Introduced to Brand

Zerofit – The World’s Warmest Baselayer® was one of the star attractions at this year’s Pacific Marine Expo in Seattle after the US events team showcased our award-winning collection of products to commercial fishermen and the wider industry, with the Heatrub Ultimate Baselayer quickly becoming a huge talking point. 

The reality of working on the ocean throughout the year is that dealing with freezing temperatures is an absolute necessity if fishermen are to work to the best of their abilities, and the Zerofit Head-to-Top Heating System delivers unbeatable warmth in temperatures as low as 14° Fahrenheit.

The System consists of the Zerofit Heatrub Ultimate Baselayer combined with the Heatrub Ultimate Leggings ($99) and Heatrub Ultimate Socks (from $29), as well as Heatrub Ultimate Neck Warmer ($34) and Thermal Beanie ($20), with all products also selling well on their own.

Held at the Lumen Field Events Center, the Pacific Marine Expo is the largest commercial marine trade show on the West Coast of the US, accommodating tens of thousands of fishermen from California up to Alaska, and Zerofit North America Managing Director Douglas Zirbel was delighted to have made such an impact in the duration of the three-day show.

‘We knew there was a very real need for Zerofit products in this industry, but coming to Seattle really did highlight just how much of a requirement staying warm on the water is,’ said Mr Zirbel.

‘By exhibiting at the Show, it also gave me and my team the chance to not only fully explain the incredible benefits of the Ultimate product range including that it’s five times warmer than a standard baselayer, but we were also able to allow people to touch, feel and try on the product so they could experience it for themselves. It was also so valuable to understand more of the challenges that commercial fishermen face when it comes to staying warm, and I am confident our products provide a heating solution.

Zerofit – The World’s Warmest Baselayer® is a tremendously strong trademark statement but as soon as people test the product, they realise it’s not marketing spin. Our products are making a difference to people’s everyday lives, and this past week in Seattle we connected with a highly influential new audience to help even more people,’ concluded Mr Zirbel.
With Christmas just around the corner, there is no better time to start your shopping – give the gift of warmth this Christmas with the Zerofit Heatrub Ultimate BaselayerHeatrub Ultimate Leggings or Heatrub Ultimate Socks. 

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