As 2023 draws to an end, everyone at Zerofit
would like to send a huge THANK YOU to our wonderful and supportive customers who have helped the brand reach new heights this year - and hopefully, our products have kept you warm, temperature regulated or cool through the last 12 months!
In what in has been a thoroughly exciting 12 months for the Zerofit brand, here are five highlights that we’ve loved in 2023, and we hope you have too!
New Products, Same Zerofit Quality As Standard
At the heart of the Zerofit business are our products, brought to you by a truly innovative team in Miki City in Japan and this year we were able to introduce new products such as the Ice Weave
, Cold Skin
and Move AWT Baselayers.
All three products have been met with widespread approval from the Zerofit faithful and following the brand’s first East-West Innovation Summit at Zerofit’s Japanese HQ in August, we are very happy to report that there will be some ground-breaking products arriving in 2024.
Olympic hopeful Emma Mitchell has been relying on the Move AWT Baselayer this winter as she prepares for next year’s marathon in Paris, pairing it with the new Heatrub Move Leggings
We also listened to anglers, motorcyclists and skiers who wanted a new longer version of the Heatrub Ultimate Socks
- these are now available!
Pacific Marine Expo Success
Zerofit – The World’s Warmest Baselayer®
was one of the star attractions at this year’s Pacific Marine Expo in Seattle after the US events team showcased our award-winning collection of products to commercial fishermen and the wider industry, with the Heatrub Ultimate Baselayer
quickly becoming a huge talking point.
The reality of working on the ocean throughout the year is that dealing with freezing temperatures is an absolute necessity if fishermen are to work to the best of their abilities, and the Zerofit Head-to-Top Heating System delivers unbeatable warmth in temperatures as low as 14° Fahrenheit.
‘We knew there was a very real need for Zerofit products in this industry, but coming to Seattle really did highlight just how much of a requirement staying warm on the water is,’ said Mr Douglas Zirbel, Managing Director of Zerofit North America
‘By exhibiting at the Show, it also gave me and my team the chance to not only fully explain the incredible benefits of the Ultimate product range
including that it’s five times warmer than a standard baselayer, but we were also able to allow people to touch, feel and try on the product so they could experience it for themselves. It was also so valuable to understand more of the challenges that commercial fishermen face when it comes to staying warm, and I am confident our products provide a heating solution.
Media Focus And Enhanced Storytelling
While our globally registered trademark - Zerofit – The World’s Warmest Baselayer®
- is one of the greatest things about our brand, people are naturally sceptical, so we have to work hard to pump the message out there and have people test our products to back up the claims we make.
This year we have featured in a number of media publications and platforms in the US, including Alaska, Western Horseman, Fly Tyers, Grays Sporting Journal, Hackers Paradise, Golf News Network, AMA and Rider.
Our global focus is also growing with media in the UK, Ireland, Scandinavia, Australia and New Zealand all embracing the product and technology stories in multiple markets.
All Things Motorcycling
In November, we were thrilled to be able to announce that Bennetts BSB rider Glenn Irwin had joined the brand, training, racing and promoting our collection of Zerofit
The Northern Irishman finished second in this year’s championship, a feat he also achieved in 2022, and will be hoping to go one better in 2024.
Since entering the biking world at the start of Fall 2022, we have seen motorcyclists embrace Zerofit
in record numbers, and we will continue to work with membership bodies such as the American Motorcyclist Association to reach even more bikers in 2024.
Rugby Royalty In The Zerofit House
Just ahead of rugby’s Six Nations in February, former Leinster, Ireland and British & Irish Lions Captain Brian O’Driscoll became a shareholder in our business
, elevating the brand both within the rugby industry to players and supporters alike, but also to his considerable social media audience.
Following his retirement from the sport in 2014 after making 133 appearances for Ireland a further eight for the Lions, Mr O’Driscoll has established himself as a leading broadcast analyst and pundit, as well as developing his business portfolio with a select number of brands.
‘Having someone such as Brian on board is a major coup for Zerofit – he is globally recognised and respected and we are thrilled to have him with us,’ said Michael Morton, Zerofit Europe MD.
So, Thank You Once Again!
None of this growth could be possible without you, our magnificent early adopters - we will continue to do our best for you, from easy ordering online, to customer service and the rapid delivery of packages!
Have a wonderful New Year’s Eve and we hope 2024 will be a super year for all of you!