A Magnificent Seven in 2024 – THANKS TO YOU!

As we enter the final hours of the year, everyone at Zerofit USA would like to thank our amazing customers for making 2024 the best one yet.

It’s been an awesome 12 months of brand growth, and we have enjoyed meeting thousands of you at consumer shows, trade conventions and other events across the country, and of course interacting with you on social media, email and over the phone!

So, as we head into 2025 full of cheer, optimism and gratitude, here are our ‘Magnificent Seven’ highlights from this year! And we raise a glass to you, our wonderful fans!

New Products Launched!

While the Ultimate, Move, and Cold Skin Baselayers will always be at the forefront of our Collection, this year we were also delighted to introduce the new Heatrub Ultimate Waterproof Gloves and Convertible Mittens.

More than 18 months R&D had gone into the manufacture of these following huge demand from hikers, skiers, sailors and anglers who asked for gloves as warm as the Ultimate Baselayer.

We added a 10,000mm waterproof membrane to the gloves too – and they have flown off the shelves!

Addicted Partnership

In September, we announced an exciting new partnership with global content creation phenomenon Addicted Fishing, which saw the presenters and personalities rely on the performance and comfort of our award-winning baselayers for their adventures on the water.

With a huge following across Instagram (113k), Facebook (325k), YouTube (417k) and TikTok (142k), Addicted Fishing is the go-to multimedia brand for anglers who want to be educated, entertained and inspired across the world.
 
We look forward to working with the guys again in 2025!

Happy Hunting

We are always looking for new markets where Zerofit products would improve people’s enjoyment of a particular sport or leisure pursuit.

And after our baselayers were tested by a number of passionate and informed hunters, we launched into that market for winter 2024.

Both the Ultimate and Move are ideal for the colder months, but we are also confident the Cold Skin Baselayer will suit for the summer.

In The News - Ace of Baselayers

It’s been another strong year of media coverage with Zerofit products finding column inches in the likes of Alaska Magazine, Golf News Net, Motorcycle News, Western Horseman, American Motorcyclist, National Fisherman and Deer & Deer Hunting.

We are also seeing further coverage throughout the UK, Ireland and Europe as word spreads about the incredible power of Zerofit baselayers and accessories, plus how versatile they are for multiple sports.

Zerofit even has a presence down in Australia and New Zealand, as we look to become a brand with a truly global footprint.

The Shows Must Go On!

Because Zerofit is a Direct-to-Consumer business, it’s super important for us to ‘get out there’ as a brand, and we travel all across the country to attend trade and consumer shows.

We particularly enjoyed attending the Washington Sportsmen’s Show, the St Paul Ice Fishing and Winter Sports Show and also the Pacific Marine Expo in Seattle, our second appearance at that event.

We’ll announce details of where we’ll be in 2025 shortly, so keep an eye on our socials!

Cold Skin Success

While we believe our winter baselayers are the best in the world at keeping you warm in the coldest of conditions, we are on a mission to show people just how much difference a baselayer that keeps you cool in summer can make.

The Cold Skin was refined for 2024 and is now officially three times colder than a standard baselayer, making it perfect for hot days on the motorbike or golf course.

The UPF50+ rating also protects you from the sun’s harmful rays, and it proved extremely popular with those situated in our warmest states.

Trusted On Trustpilot

Thanks to you super humans, we have now amassed more than 500 reviews on Trustpilot, and we are so grateful you took the time to help verify our brand and baselayers.

An amazing 90% of all reviews left rated Zerofit USA as Five Stars, with another 5% marking our products and services at Four Stars.

We will continue to place you at the heart of our business, and we look forward to reading more of your reviews.

Big Plans For 2025

Those were our ‘Magnificent Seven’ moments of 2024, but we’ve got huge things coming in the next 12 months too, including the launch of a product that takes baselayer technology and innovation to a new level, as well as a number of other very exciting projects.

So, with that, once again can we say thank you for supporting us in 2024, and we wish you all a very Happy New Year 2025!