Zerofit Stars at Pacific Marine Expo in Seattle - Commercial Fishing Market Introduced to Brand

Zerofit – The World’s Warmest Baselayer® was one of the star attractions at this year’s Pacific Marine Expo in Seattle after the US events team showcased our award-winning collection of products to commercial fishermen and the wider industry, with the Heatrub Ultimate Baselayer quickly becoming a huge talking point. 

The reality of working on the ocean throughout the year is that dealing with freezing temperatures is an absolute necessity if fishermen are to work to the best of their abilities, and the Zerofit Head-to-Top Heating System delivers unbeatable warmth in temperatures as low as 14° Fahrenheit.

The System consists of the Zerofit Heatrub Ultimate Baselayer combined with the Heatrub Ultimate Leggings ($99) and Heatrub Ultimate Socks (from $29), as well as Heatrub Ultimate Neck Warmer ($34) and Thermal Beanie ($20), with all products also selling well on their own.

Held at the Lumen Field Events Center, the Pacific Marine Expo is the largest commercial marine trade show on the West Coast of the US, accommodating tens of thousands of fishermen from California up to Alaska, and Zerofit North America Managing Director Douglas Zirbel was delighted to have made such an impact in the duration of the three-day show.

‘We knew there was a very real need for Zerofit products in this industry, but coming to Seattle really did highlight just how much of a requirement staying warm on the water is,’ said Mr Zirbel.