LICENCE TO CHILL! ‘COLD-TO-TOUCH’ TECHNOLOGY UNVEILED WITH NEW ZEROFIT COLD SKIN BASELAYER – NOW AVAILABLE!

Designed for the height of the warm summer months, and tested extensively in sweltering conditions in Japan, the new Zerofit Cold Skin Baselayer offers motorcyclists, hikers, golfers, runners and other outdoor enthusiasts instant cool comfort in temperatures up to 104° Fahrenheit. 

Originally launched in the spring of 2022, the Cold Skin Baselayer ($76) has undergone further design and innovation work and features ‘Cold-to-Touch’ (CTT) Technology, a fresh innovation for 2023/24, as well as a significantly re-engineered neckline for additional comfort and versatility.

Cold from the moment it touches your skin, the baselayer technology utilises innovative fibres that are engineered to absorb heat and spread it over the body surface. 

This quickly delivers an efficient cooling feeling which can help boost performance or enjoyment of activities in the hottest of conditions. The thin and lightweight fabric disperses sweat rapidly creating a quick dry feeling without stress on the skin or causing a restriction of movement.

Protection from the sun’s harmful rays has also been factored into the Cold Skin, with the garment having a maximum UPF50+ rating, and it is available in both black and white.

‘The launch of the new Cold Skin marks the start of a hugely exciting evolution of our summer baselayer collection, and we are confident that all of those Zerofit fans who have experienced the Heatrub Ultimate and Move baselayers over the winter months will find our Japanese Innovation Team is at the top of their game when it comes to making layers for the hottest conditions too,’ said Michael Morton, Zerofit Managing Director.

‘Baselayers are our business and our commitment to this very specific section of the apparel market is reflected in the quality and performance of our products, and the Cold Skin baselayer is another example of best-in-class engineering and problem solving,’ he added.

The new Zerofit Cold Skin is now available only at www.zerofitusa.com priced at $70.